Holidays with children in the Russian village. Agritourism is rural tourism: types and forms, routes, reviews Rest in the village Russia

Published: 29.03.2016 Category: Author's essay

When the Russians did not have the opportunity to travel abroad, and incomes did not always allow them to travel to expensive Soviet resorts, children were taken out for summer vacations in the village, to their grandparents. Who has relatives in countryside was not, silently envied and bought vouchers to pioneer camps. And it never occurred to anyone that soon rural tourism will begin to develop in our country, which has long flourished in Western countries - France, Italy, Spain, the Czech Republic, Great Britain and Hungary. In Europe, more than 35% of the inhabitants of megacities prefer a rural holiday.

Nowadays, it is possible to spend inexpensive time in the countryside without having relatives and friends there. This type of recreation began to gain momentum in Russia, as there was always a demand for recreation in the countryside, and the villagers had no other resources that could generate income, except for nature and their own homes. When both parties agree, they take into account the interests of each other, so most often the hosts rely on the help of guests in the garden, in the garden or around the house, and guests can ask the host to show them the most beautiful, mushroom and fish places, borrow a boat or tackle.

Household work reduces the cost of rest, but if help is not required, then you can negotiate living conditions for money. Usually tourists eat together with the owners what grows in the garden and garden, and what the villagers receive from their subsidiary farm- milk, sour cream, eggs and other products that are usually much better than store-bought.

Holidays in the countryside can teach city kids a lot, who will actually see how bread, vegetables and fruits grow, where butter, eggs and sour cream come from, how cows or goats are milked, how village houses are built, and much more. They can make friends with animals, learn how to ride a horse, meet local children and enjoy rural freestyles while their parents help their owners. Many villages now have small zoos, unusual farms, apiaries, and fish farms. Their visit will allow the children to learn a lot of new things and learn to appreciate rural labor.

If you are lucky, and the rest in the village coincides with local holidays or rituals, then your horizons will expand even more through acquaintance with local traditions, folklore, ditties, songs and dances. Active or passive participation in folk rituals expands the scope of rural tourism, introducing ethnographic elements into it. Guests and their children can be taught the basics of folk applied art- basket weaving, wood carving, embroidery, beading, patchwork and other handicrafts accepted in this area.

Childless families or single men may seek shelter in an area near a pond where you can swim and fish, or near a forest rich in berries and mushrooms. Some vacationers agree to receive part of the harvest for work. This type of rural tourism is called agritourism. In it, the obligatory and dominant factor is work in the garden or in the field. However, sometimes this name is used as a synonym for generally rest in the countryside. It is also common to use the term "green tourism", but it is less accurate, as it can be interpreted more broadly, including any pastime in nature.

Some want to just live in the countryside - in nature, fresh air, by the river or on the seashore. In this case, accommodation and meals are paid. Some visitors prefer to go hiking, ride around the neighborhood on a bicycle or horseback. Then rural tourism smoothly flows into sports tourism.

The main contingent of supporters of rural recreation are couples with two children; spouses of retirement age; people who adhere healthy lifestyle life; romantic youth. In Russia, agritourism is slowly but surely developing. Now it covers part of the regions of Karelia, Altai, Kaliningrad, Ryazan, Pskov, Leningrad regions, Krasnodar Territory, Siberia.

To go on vacation to the village, you can directly negotiate with the residents of the area you want to visit, or you can use the services of an agency. In any case, it is worth discussing all the conditions in writing in order to agree on the conditions of residence, the amount of work, if any, terms, payment, food, and everything that both parties consider important.

So the next time you are planning your vacation, consider rural tourism and feel free to go on holiday to the countryside!

Once upon a time, many children spent the summer with their grandmothers in the village: they breathed fresh air all day long, swam in rivers, drank homemade milk and picked berries and mushrooms in the forest. Helping their grandmothers with the housework, the grandchildren also got acquainted with the peculiarities of rural life. But these days, most grandmothers themselves were born in the city. And the living conditions that were considered normal 50 years ago are unlikely to suit today's children and their parents.

Rural tourism has long been popular abroad. But, fortunately, recently in Russia there have appeared many objects of rural tourism that make the rest of children in the countryside not only interesting and useful, but also comfortable.

Classification of types of rural tourism

You can relax in the village in different ways. And it’s better to immediately decide what exactly the family is waiting for when going on such a vacation. Depending on this, you can choose the area, and a specific recreation center, farm or estate.

1. Simple stay in the countryside.
2. Village life with immersion. This is no longer just life in the countryside, but familiarization with rural labor, animals and plants. It is possible to live in less comfortable conditions.
3. Agritourism, work on a farm with the provision of accommodation and meals.
4. Sports tourism, including horseback riding, dog or reindeer sledding, hiking or cycling.
5. Gastronomic tours.
6. Ethnographic tourism. Journey to villages with pronounced folk traditions.

Holidays with children in the countryside

Recreation centers located in villages are usually small. They allow you to be in silence, finally, to spend time with the whole family, not in a hurry. Children can try real village goat or cow milk here. After all, urban children are often unfamiliar with the taste of fresh milk. Yes, and many adults have long forgotten the taste of real village sour cream and cream.

Often there is a forest nearby where you can pick berries and mushrooms. And just take a walk with the children, show them powerful pines or white birches, oak groves or hazel thickets. In spring you can see blooming lilies of the valley, and in summer you can pick fragrant wild strawberries.

Not far from the base there is usually a river or lake where you can go fishing. Most of all it will be liked by fathers with sons. Mothers and daughters can take a boat ride through the backwaters with beautiful water lilies. And swimming in a clean river will bring pleasure to everyone.

And in the evening, the whole family can watch the deep black sky with bright stars. After all, this never happens in the city.

After spending just a couple of weekends in the countryside, both adults and children will feel like after a full vacation. Adults will be more productive. Children will release their irrepressible energy and expand their horizons. And the family will become more friendly and united. Joint rest contributes to this much better than sitting in different corners of the apartment in front of TVs and computers.

Immersion

If the children are no longer quite small, then it is quite possible to let them plunge into real village life. In remote remote villages, houses without running water are provided. Drink water from a well or spring. Perhaps the children will see a real well for the first time in their lives. And such water tastes much better even than bottled water. What can we say about the liquid that flows in most cities from the tap.

There is usually gas. And most often you can order and cook food. But for those who want, there is an opportunity to cook on an open fire. And sometimes there is a real Russian stove in the house. Cooking in it out of habit, of course, is not easy. But the hospitable hosts will certainly help. And then the whole family will be able to appreciate the taste of real Russian cuisine. And in winter it is so nice to warm up on the stove!

Citizens can learn how to milk a goat or a cow, cut hay, bake real village bread and make homemade cheese. Children will be happy to feed the numerous living creatures. And finally, they will see animals not in the picture or in the zoo, but in normal conditions. And if the animals have babies: chickens, ducklings, calves, then children's delight is guaranteed.

I must say that you can also communicate with animals at recreation centers with excellent conditions, where the village atmosphere is combined with the usual urban comfort.

But gadgets are best left at home. During a good rural holiday, children will not have time for them. And for adults, it doesn’t hurt to really take a break from work.

But you need to be ready for such a holiday. Not all adults and not all children like the lack of basic amenities. If at least one person in the family is not ready to do without the usual comfort for some time, then it is better to find another accommodation facility. Otherwise, the rest will be spoiled for everyone.

Leisure

In the countryside there are activities for outdoor enthusiasts.

Horseback riding is especially popular. Depending on the preparation, the routes are of varying difficulty. For children and beginners, short walks on a relatively flat road are suitable. And experienced riders can go on challenging all-day hikes.

In winter, sleigh and quad bike rides are offered. And in summer you can ride bikes.

And of course, what kind of vacation in the countryside without a real Russian bath, smelling of wood and smoke, with brooms and honey, diving into a snowdrift or dousing with icy spring water. And what could be better than fragrant herbal tea or foamy kvass after a bath.

You can go on vacation to the village for a few days. And you can spend the whole vacation like this, not going to a neighboring village, but somewhere far away, to another region. Ecological rest is a great alternative to the usual lying on the sea beach. Although the village, with a strong desire, can be found near the sea. And for lovers of excursions, ethnographic rural tourism is perfect.

The tourism business in Russia has always been a profitable business. The profitability of this direction remains high, despite emerging crises or difficult economic situations in the country.

Recently, rural tourism as a business has gained a foothold in the market, and is of interest to residents. major cities. Agrotourism allows a person to plunge into the daily life of the Russian hinterland. For sophisticated citizens, such a vacation is exotic, and for this they are ready to give a lot of money. It is not difficult to organize rural tourism, but there are some nuances that a novice entrepreneur should be aware of.

Ecotourism as a business is attractive to rural residents who are limited in cash. small starting

capital will be sufficient for:

Acquisition or construction of a small house on a personal plot;
Purchases vehicle necessary for the transportation of tourists.

In addition, you will need to purchase pets and set up a small garden where food will be grown. It is allowed to use the entrepreneur's private house as a place for tourists to stay. It is necessary to divide or allocate part of the room for the dining room, as the food must be cooked in a specially equipped room.

When compiling a business plan, an entrepreneur must choose the type of ecotourism that he will offer to clients. There may be several options:

Outdoor recreation on weekends;
Accommodation of guests in the countryside from 1 week to a month;
Comfortable stay in comfortable cottages.

If circumstances allow a person to invest a large amount of money in organizing rural tourism, careful planning must be carried out. Before bringing a business idea to life, an entrepreneur must decide on the scope of the project and correctly assess their financial capabilities. These factors affect how the infrastructure of the enterprise will look like. It includes places for vacationers to stay, eat and entertain.

Note! The tourist complex can be built in the traditional Russian style, in the form of small wooden huts, surrounded by picturesque nature. Meals for the guests are provided by the household.

Nutrition needs to be taken seriously.

Entertainment

Leisure activities are the main part of tourists' recreation. The standard set of services includes:

Hunting and fishing;
Excursions to local attractions;
Hiking and horseback riding in the forest;
Collection of berries, herbs and;
Participation in rituals, acquaintance with local traditions;
Education in folk crafts;
Bathing in a reservoir, Russian bath.

On a note! The list of entertainment depends on the imagination of the host. The wider it is, the more likely it is that tourists come back and will recommend the tourist complex to their friends.

Entertainment program should be rich

Guest Registration

The entrepreneur must develop a program that will describe the procedure for booking houses, transporting and settling guests. Usually tourists buy tickets through the official website, travel agencies or book a room by phone. Each of these methods must be carefully considered in order to avoid mistakes and customer dissatisfaction.

Legal registration

To work in the field of rural tourism, you must register as an individual entrepreneur. This organizational and legal form is understandable for start-up entrepreneurs and simplifies taxation issues. If a businessman plans to build a large tourist complex, he will need to obtain permission from the SRO. Without this document, the building will be considered illegal. It is possible to receive guests at the recreation center only after obtaining permission from the fire service and sanitary and epidemiological control.

In some cases, it is possible not to register an organization in tax authorities. For example:

If a person plans to accommodate travelers in their own home;
If a businessman permanently resides in the village and has a farm.

Rural tourism business plan

An ecotourism business plan allows an entrepreneur to avoid mistakes and correctly distribute the initial capital. As an example, consider a guest house located on the territory of an entrepreneur's personal plot. The room is designed to accommodate 6 people.

The income will depend on the number of tourists who visit the guest house. The average number of vacationers per month is 20 people. The daily rent of the house is 700 rubles per person. In this case, it is worth considering the income from excursions, meals and entertainment programs. The sale of additional services will increase the average bill to 1,600 rubles. The profitability of the guest house per month will be 32,000 rubles.

These figures are typical for the summer months. In winter, there is a recession, and the number of customers decreases. The approximate profit of the guest house will be about 25,000 rubles per year. With proper organization of work, the project will pay off within 12-18 months.

If you are already tired of seaside resorts or financial problems do not allow you to go on vacation abroad, it's time to think about alternative. Holidays in the countryside - not familiar with this leisure option? Today, rural tourism is becoming more and more popular, and this is not surprising. Why? We will tell.

Who is suitable for a holiday in the countryside

Green, ecological, rural, agritourism - we will not be too meticulous to look for differences and distinguish between these types of recreation. The main thing is what? All this is a vacation in the countryside, away from the bustle of the city, with the opportunity to breathe fresh air, admire natural beauties, eat natural healthy food and relax from the benefits of civilization.

Of course, if you have a grandmother with a house in the village, then the issue of organizing such a vacation is no longer necessary.

But not everyone is ready to spend a vacation without the usual urban comfort. And some simply cannot imagine themselves without the festive atmosphere of resorts, promenades along the embankment, various entertainments and boat trips. Rural tourism is clearly not for them.

But if you:

tired of the bustle of the city and want solitude;
feel nostalgic for childhood when you visited your grandmother on vacation;
love nature and want to enjoy forest, meadow, field landscapes to the fullest;
you have small children who need to be healed in the fresh air and natural products;

lover of fishing, picking mushrooms and berries;
if you are interested in village life, history and folklore - then a holiday in the countryside is right for you.

The benefits of a rural holiday

Have you ever spent the night in a hayloft? Have you been drinking steamed milk for a long time? Will you be able to distinguish an Indian from a goose, but did you have to ride a horse?

At dawn, walk barefoot through the dew to meet the sunrise on the banks of a river or lake, in the afternoon to taste pies from the oven, and in the evening at a large table under an old apple tree to sing songs with neighbors ... Whoever likes this, he simply must experience for himself that It's like a holiday in the countryside.

As for children, Dr. Komarovsky, respected by many parents, claims that it is best for a child to relax and improve his health in a village or village, where you can run barefoot in panties alone, eat delicious healthy food on both cheeks, and get acquainted with nature. This is how the immunity of children is strengthened in the summer.

How to get started with rural tourism?

Even if rural romance is to your liking, it would be a good start to go on vacation to the village for a few days.

There are several options:

visiting relatives;
rent a house in a remote village with some grandmother (but this is akin to an extreme for those who are not used to the lack of amenities);
to go to an agro-complex, an eco-village or a green estate - there, in addition to rural exoticism, there are also the benefits of civilization plus a set of services and entertainment.

It is better to look for such options closer to your place of residence, so as not to spend money on the road. But if, after spending a few days in nature, you realize that you like holidays in the countryside, you can already plan a full-fledged vacation outside the city.

What type of holiday in the village to choose?

Decide whether you need a real rural exotic (perhaps you are a collector of folklore or want to fully immerse yourself in the real atmosphere of the life of the villagers) or still the usual amenities are necessary.

Mini-estates that invite you to relax in the countryside, of course, are not authentic, they are stylized as a peasant life, but they have everything that a city dweller is used to.

Plus a range of services:

Boating.
Fishing, hunting.
Dishes of local cuisine.
Horse rides.
Collection of berries and mushrooms, medicinal herbs.
Excursions to local attractions - visiting nature reserves, nature reserves, national parks, zoo farms, walking along ecological paths.
Master classes in pottery, weaving, blacksmithing.
Folklore holidays.

And you can also learn how to milk a cow, take care of a horse, mow hay, spin on a spinning wheel, pickle cucumbers and mushrooms in barrels, work in the garden.

The cost of such a holiday depends on the level of comfort and the range of services and entertainment. But sometimes it's not even about the price. A real vacation is possible in a real village, where for a while you can become a villager and understand how our ancestors lived, what are the traditions of the people.

But it is difficult for the townspeople, spoiled by comfort, to immediately change the situation abruptly. Therefore, mini-estates (albeit stylized ones) are a more suitable option.

By the way, travel to such places on holidays will be more expensive. In general, having tuned in to rest in the village, it is worthwhile to monitor prices, offered living conditions, transport services and other nuances in advance.

Where to go to rest?

Rural tourism in Russia and Ukraine is not yet as developed as, for example, in Europe. But mini-estates already exist in almost all regions. This type of recreation is very popular in Transcarpathia - the nature is beautiful there, the national color is bright, and the hosts are hospitable.

Rural estates of Slobozhanshchyna, Podolia, Kyiv region, Poltava region are glad to receive guests.

Fans of Central Russian landscapes will also find suitable places to relax. Rural tourism is actively developing in the Belgorod region. And the country estates of Karelia and Altai will conquer you with amazingly beautiful landscapes.

The main thing is to want, to understand that a holiday in the countryside is something that will give you strength, health, give new impressions and a sea of emotions.

About rural tourism in the Lipetsk region - in this video:

Take it, tell your friends!

Description and benefits of the business

Agritourism (rural tourism) is a young direction in tourism business, focused on visiting cultural, historical and natural landscape places.

The duration of the tour varies - from one-day mini-journeys to a long stay in the countryside.

Benefits of this business:

Low competition. This segment of the tourism business is only developing in Russia, the market has not yet been mastered.
Low entry threshold. No need to buy a lot of expensive equipment. On the initial stage you can even do without an office.
Minimal risks. The entrepreneur risks only the time spent on the implementation of the idea and a small investment.
High profitability. Agritourism, like tourism in general, brings good income to companies, because the main task of the company is to organize a tour. When all processes are established and automated, it does not require much effort.
Opportunity to expand business and range of services. For example, you can not only organize tours, but also sell equipment, clothing and other travel equipment.
The opportunity to open such a business anywhere in Russia. Each region has its own characteristics that are of interest to tourists.
Growing demand for the service.
Fast payback.

Tourist destinations

There are the following subspecies of such tourism:

Agrotourism. Tourists live in farms during the harvest period. Their food is what they gather from the earth and cook themselves. It usually excludes the purchase of ready-made products and even individual ingredients in stores.
Village life. The tourists just live for a while in the village. There is a demand for this direction all year round.
Community Ecotourism. Visiting one or more villages, a short stay in them. The emphasis is on communication with local residents, studying their living conditions and traditions.
Ethnographic tourism. Russia is a multinational country. In each region there are villages whose inhabitants represent separate ethnographic groups - Bulgarian, Swedish, Finnish, Kyrgyz and other villages. Their inhabitants honor their traditions and live like in their homeland. The architecture, layout and general appearance of such villages differ from traditional Russian ones. Tourists like to visit such places and learn from their examples the rites and traditions of other peoples.

How to start a rural tourism business

The target audience

Target audience (TA) - tourists, travelers, residents of large cities of different ages.

Target audience segments:

travelers;
ecotourists;
cyclists;
motorcycle tourists;
backpackers;
residents of metropolitan areas;
athletes and outdoor enthusiasts.

Age may be different for each segment. Most often these are people over 20 years old.

The most active and solvent audience is men and women from 20 to 45 years old.

It is possible to build tours for different segments of the target audience. For example, motorcyclists who love enduro bikes need a base outside the city from where they can make off-road trips. Travelers will be interested in culture and historical sights, and residents of megacities will be interested in rural life, housekeeping and the opportunity to plunge into this atmosphere.

Market and competition analysis

The Russian tourism market is highly competitive. The main competitors are companies that offer classic tours in Russia and abroad.

However, such companies rarely offer rural tours. This segment of the market is not mastered, there is almost no competition.

List of services provided

The list of services may be different and depends on the business concept.

Organization options:

Construction of a rural hotel for tourists.
Organization of tours. Clients are accommodated in rented houses, farms or local hotels.

The list of proposed services in your own village hotel depends on the target audience, location and seasonality. For example, motorcyclists can spend the night in a hotel, use it as their base; those who want to plunge into village life work in the garden, cook their own food from products collected from the land, and run the household.

The length of stay at the base can be different - from one day to several months. An individual approach to each client will create the necessary conditions for him to rest.

Business development prospects

Rural tourism in Russia is still underdeveloped. This direction is in demand among a small part of the population. However, the demand for the service is increasing every year. The most prudent travel agencies include such tours in their range of services.

In addition, in recent years, Russians have been traveling more and more. The number of motorcycle tourists, people traveling by bicycles and other means of transport is growing. Some of them prefer to rest within the country. Therefore, this business has all the prerequisites for development in Russia.

organizational plan

Registration of entrepreneurial activity

The first step is to register a business. Registration entrepreneurial activity performed by the Federal Tax Service (FTS).

There are two options for legalizing a business - registering a legal entity or registering a status individual entrepreneur(IP).

The second option is the simplest and most popular. It does not make sense for a small business to register a legal entity - it is long, expensive and more difficult than registering an IP.

To register an IP, you need:

Choose OKVED codes. According to these codes, representatives of the Federal Tax Service will understand what type of business is being registered. It is recommended to select several codes at once, providing possible options business expansion. In the future, this will save the entrepreneur from the difficulties associated with reissuing documents.
Decide on the taxation system. It is recommended to dwell on the simplified taxation system - a simplified system of taxation.
Fill out an application in the form P21001. The application template and registration instructions are available on the website of the Federal Tax Service.
Pay state duty.

IMPORTANT! The application must include the address Email. The Federal Tax Service will send documents confirming registration to it. They are no longer sent by Russian Post, like any other transport mail.

When all this is done, you can apply for registration of IP.

List of documents required for registration:

passport;
application (form Р21001);
receipt for payment of state duty.

If there is a catering establishment or a shop on the territory of the tourist base, additional permits will be required:

from the fire safety service;
from the Federal Service for Supervision of Consumer Rights Protection and Human Welfare (Rospotrebnadzor).

Location selection

An ordinary Russian village will not do. The place should be interesting for tourists.

Location requirements:

Nearby there are monuments of history, archeology, architecture.
There is a forest, a reservoir or other picturesque place that tourists like to visit.
Lack of competition. If there is already a similar organization in the selected area, you need to take into account the factor of competition or figure out how to lure customers away from a competitor - for example, provide more profitable terms, to make the stay of tourists more comfortable, to advertise the institution well.
The place is easy to get to. If a person does not have his own car, it is convenient for him to take a taxi or bus.
In the selected village there is a convenient place for building a base or houses that can be rented and converted.

Arrangement of the premises, equipment and inventory

The tourist base does not require the creation of special conditions. To preserve authenticity and make the tours closer to the village life, classic rural houses are chosen.

They are arranged in accordance with the traditions of a separate village. For example, if it is ethnotourism, the interior design of the house corresponds to the household traditions of a certain people.

For home improvement you will need the following equipment and inventory:

beds;
cabinets;
mirrors;
tables, chairs;
kitchen equipment;
bathroom equipment.

Additionally - fishing boats, fishing equipment, tourist equipment. It can be rented for an additional fee.

If a large base of several houses is created, housing for tourists can be decorated in different styles.

Parking and a place for leisure of guests are being built on the adjacent territory.

Formation of personnel

To organize a business, you will need the following employees:

administrator;
tour organizer;
cook;
cleaning woman;
security guard;
accountant.

Marketing strategy and advertising

Marketing strategy includes:

Website development and promotion.
Advertising on thematic sites. The owners of sites about tourism will be happy to place ads on their site. Additionally, you can order articles of an advertising nature. Content marketing works effectively when it is presented correctly.
Promotion in social networks. For example, VKontakte has many thematic groups dedicated to tourism. At competent setting targeting you can find the right audience.

Financial plan

Investment in the project

Investments at the start include (in rubles):

rental of houses - 50,000;
repair - 150,000;
purchase of furniture - 200,000;
purchase of food - 100,000;
purchase of other inventory - 150,000;
advertising at the start - 200,000;
state duty - 800.

Current expenses

Monthly expenses include:

rent - 50,000;
utilities - 40,000;
food - 100,000;
salary of employees - 150,000;
advertising - 50,000;
taxes.

Farmstead revenue

The average check for 1 day of a tourist's stay at the farmstead is 1500 rubles. This amount is added to the cost of food, transport rental, excursions and other additional services.

The homestead is designed for a tourist group of 10 people. If there is a demand for the service, the monthly earnings will be 700 thousand rubles.

Profit calculation and business performance evaluation

The business earns 700 thousand rubles a month. From this amount, the costs of maintaining the farmstead and taxes are deducted.

Net monthly income - 300 thousand rubles. Given the seasonality factor, the business will pay for itself in six months.

Rural tourism in Russia is just emerging, but there is already a growing demand for this service. This business is different high profitability and ease of organization. However, the risks must always be taken into account. To reduce organizational risks, it is recommended to order a business plan from professionals, which will take into account the specifics of the selected region and other important features.

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