Organization of holidays: business plan

Today, many aspiring entrepreneurs are turning their attention to the business of organizing holidays. This is due to small investments, minimal risks and the ability to reach good profits. This business is especially popular in large cities, where both individuals and large companies turn to such agencies. In this article, we present a detailed business plan for organizing holidays, which will allow you to start the project correctly.

With the right approach, the business of organizing holidays will be a good way to invest. Despite the high competition, this project is highly profitable and can bring a very serious income.

Pros and cons of business ideas

Having decided to open an agency for organizing and holding holidays, it is important to analyze the pros and cons of this project in order to correctly assess the risks and opportunities for business development.

1. High demand. Today there is a trend in the provision of such services and more and more people want to see the holiday bright and colorful. You can't do without the appropriate equipment, decor, the work of leading and professional designers.
2. Regular customers. Despite fierce competition, creativity and quality will help build a loyal customer base.
3. High yield. With a well-built marketing strategy and a professional staff, you can quickly reach payback and good profitability.
4. Minimum investment. This will allow a person with minimal savings to enter the market. The biggest expense item in this business will be advertising services.

Disadvantages:

The main disadvantage of such a project is high competition due to high demand.

In order to stand out from the competition, it is very important to correctly define your target audience, recruit a staff of professional creative people and instantly monitor all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for the organization of various events, celebrations, theme parties.

Depending on the chosen target group, it is important to determine the direction of the agency's work.

These can be wedding celebrations, corporate events, children's parties, fashion shows, exhibitions, conferences, etc. You don't have to stop in one direction. To attract customers, it is better to use several options at once.

Today, customers want to receive a turnkey service, so I offer the organization of holidays and various events, it is very important to think through everything to the smallest detail.

Market analysis

In the business of organizing events, it is very important to correctly determine your target audience. The format of the business, the channels for finding clients and promoting the studio will depend on this.

When conducting a competitive analysis, pay attention to the following points:

• children's age;
• the main activity of the studio;
• schedule;
• list of services;
• price niche.

One of the main risk factors for any entrepreneur, of course, is competition. It is on its level that the possibility of promotion in the market, attracting customers, etc. depends. Many beginners make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow you to correctly correlate the potential of the business and assess its weaknesses.

In this segment, you should immediately take into account the high competition. This is due to the demand for these services, the ability to reach a good income and minimal investment.

Definition of the target audience

When starting a business, it is important to understand who your services will be designed for: economy category or premium.

The number of specialists, the level of repair, the choice of premises and service depend on the correct definition of the target audience. An analysis of the competitive environment will help determine in which price segment there is a shortage and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

1. Wealthy. For such clients, the originality of the presentation, the name of the company is very important. They are ready to pay a lot of money, which allows them to realize a lot of ideas. By choosing this group of people as the main target audience, you can count on a good income. Just keep in mind that the amount of investment, the level of professionalism must be appropriate.
2. Average wealth. This target audience will ensure the stability of income. As a rule, such clients clearly know what they want and are ready to pay for highly qualified staff, for quality service.
3. Economy option. This audience will not bring a lot of income, will not allow you to reveal your creative potential due to a limited budget, in fact, but investments here can be very minimal.

Definition of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the best value for money. It is this criterion that is taken into account by the client when selecting such studios.

If your main competitor will be large studios that have been operating on the market for more than a year, bet not on price reduction, but on the provision of branded services. It is necessary to bet on creativity, quality. As a rule, large companies have a large advertising budget. As a rule, the main clients here are companies that order corporate parties, so their budget is quite large.

If you are planning to occupy an average niche in the market, and small companies providing services to individuals will be the main competitors, then you should focus on price. But it is not recommended to underestimate the price. Offering the lowest price on the market, you simply cannot keep a staff of professionals. And the staff in this business plays a big role.

During the market analysis stage, it is important to perform a SWOT analysis that takes into account the external and internal factors that affect the success of the firm.

Strengths

• the possibility of an individual approach;
• a wide range of services;
• advantageous location;
• relevant and original ideas;
• excellent level of service;
• minimum investment.

Weak sides

• lack of experience in the market;
• strong competition;
• lack of regular customers.

Opportunities

• business development and opening of branches;
• creating your own website;
• high profitability;
• the ability to cover a large segment of the market;
• a possible increase in demand in general;
• the possibility of providing additional services.

• price fluctuations or dumping by competitors;
• emergence of new directions from competitors.

In addition to this plan, make a table that will allow you to analyze and identify the risks and opportunities of the project.

Examine the factors of competitiveness according to the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the studio for organizing holidays;
• schedule.

organizational plan

In order to launch a project and successfully enter the market for organizing holidays, you must gradually complete the following steps:

1. Register a business.
2. Find a room and sign a lease.
3. Purchase furniture and office equipment.
4. Hire staff.
5. Organization of advertising.

Business registration

To conduct business in this direction, a simple IP registration will be enough. Therefore, the process of paperwork will not take much time.

The business registration scheme is as follows:

1. Submission of documents for the opening of IP.
2. The choice of the form of taxation.

Mandatory is an application, a passport and payment of a fee in the amount of 800 rubles.

As for the form of taxation, experts recommend choosing a simplified one.

• passport of a citizen of the Russian Federation;
• IP registration certificate;
• a document confirming tax registration;
• a lease agreement for premises;
• medical books of employees (in the event that you hire staff);
• permission from the fire service and the sanitary and epidemiological station.

Room search

The premises in this business play a role rather from the position of demonstrating their status, rather than serving to attract customers. As a rule, clients contact such studios by phone, via the Internet, etc.

Despite the fact that you will receive most orders by phone, the absence of an office can cause serious concerns in the client about your reliability and competence. It is very difficult to interest a client during field negotiations. It is difficult to take all the catalogs with you, show examples of work, etc.

In the event that a client comes to a meeting in the office, he should see the style and interior renovation that matches the price range that you set for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors, it will be difficult for visitors to find you on foot.

It is necessary to purchase good quality furniture for staff and clients, office equipment, printers, copier. If you plan to show clients presentations of your services, then consider options for its implementation. It can be a big screen TV or a projector.

Pay attention to a bright and original sign that will not only attract the attention of customers, but also demonstrate the level of creativity and quality of your studio.

When choosing a room, you need to pay attention to the following factors:

• rental price;
• long-term lease;
• Are utility bills included in the rent?
• permission to place outdoor advertising.

The premises should be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential, industrial area, this will not have the best effect on the company's reputation.

The staff of the holiday organization studio is a key success factor, so be very careful in the selection of specialists. The profit of the company depends on how creatively, smoothly they can cope with projects.

In organizing such a business, a corporate identity plays a very important role, which is expressed in small things. In order to give the center a general stylistic focus, it would be wise to order T-shirts for all the staff involved in organizing the holidays. This serves as additional advertising for the company and allows guests to quickly find their way around the holiday, where the studio workers are.

In addition to a creative approach to completing tasks, employees must be well versed in the psychology of the client. Indeed, in this business, the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers, identifying the need.

• creativity of thinking;
• sociability;
• the ability to understand people;
• stress tolerance.

In addition to these personal qualities, of course, you need experience in this field and professionalism. In accordance with the selected range of services that you plan to implement in your project, you will determine the list of professional skills that an employee should have. These include the ability to work in graphic editors, the ability to write advertising texts and slogans, work with promotion in social networks, etc.

To start a business, it will be enough to hire several managers who will oversee projects. Narrow specialists can be hired from outside. This will allow you to cut down on salary costs and gradually develop a base of professionals with whom you are comfortable working with. Subsequently, with the expansion of the business, it will be possible to invite these specialists to your staff.

Purchase of equipment

In addition to the equipment and furniture that are necessary to organize the work of the office, you will need to buy equipment for events.

This list clearly depends on the chosen event. For example, if you have chosen weddings as your main specialization, then you will need:

• flower arch for a solemn wedding ceremony;
• equipment for the photo zone;
• artificial flowers;
• rug for "young";
• attributes for an exit ceremony;
• musical equipment, microphones, etc.

If you want to focus on children's parties, then you will need bright costumes, toys, and stationery for events.

It is very important to constantly monitor fashion trends and purchase appropriate equipment and costumes in order to offer customers a truly high-quality and up-to-date service.

Marketing plan

Given the high competition in this segment, advertising should play a big role.

To attract customers, standard methods are suitable:

• creating and promoting your own website;
• promotion of the center through social networks;
• partnership programs (kindergartens and schools, photo studios, children's shops);
• advertising on radio and TV;
• outdoor advertising.

A strong marketing strategy will quickly gain trust and increase awareness.

Don't rely on the word-of-mouth effect in your first year of operation. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is to retain interest than to attract.

Pay close attention to a bright and creative sign. Remember that creativity is the key to success in your business. Therefore, the sign itself should already speak about the level of the agency and its potential.

In order to enter the market, it may be necessary to hire an experienced specialist in the field of promotion of services who will handle advertising through social networks, organize an advertising campaign through outdoor billboards, advertisements in vehicles, etc.

Video. Holiday agency start-up

Financial plan

This part of the document is compiled last, after the business format has been determined, the market has been researched and a SWOT analysis has been carried out.

All this data allows you to clearly draw up a cost estimate and decide how much equipment and material you need to purchase to implement a business idea.

This section should contain the following items:

• description of funding sources;
• calculation of profitability;
• cash flow forecast;
• identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

• registration of an enterprise - 5000 rubles;
• rent of premises - 300,000-400,000 rubles per year;
• repair - 50,000-60,000 rubles;
• utilities - 1800-2000 rubles per month;
• office equipment - 60,000 rubles;
• equipment - 100,000-200,000 rubles;
• advertising - 100 thousand rubles.

Income

If everything is clear with the expense item, then the part with the calculation of income causes certain difficulties for many start-up entrepreneurs.

It is important to correctly assess the price of the service provided in order to maintain a competitive position, not reduce profitability and at the same time attract customers.

Consider some seasonality of this business, which can significantly affect the profitability of the agency. Seasonality allows you to vary the price tag.

So, during the New Year holidays, the wedding season, on March 8, the price for services can be twice as high as in the rest of the period.

Be sure to develop a loyalty program that will allow you to develop a base of regular customers. This is especially true with large customers who apply to the agency to order corporate events, organize conferences, etc.

The discount can also be provided to customers who order the service 3-4 months before the appointed date. This will allow you to properly schedule work and prepare for the event.

In the first few months, the agency will carry out no more than 3-4 orders.

The average check of 1 order is 30-50 thousand rubles.

With a well-designed marketing strategy and high professionalism of employees, the workload of the studio with orders in 6-8 months can increase by 4-5 times.

Therefore, by the end of the year, the agency will be able to reach an income of 800-900 thousand rubles a month.

With a planned income of 1 million rubles, the average payback of the project is 6-8 months.

The advantage of this business is the absence of profit limits, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand the staff, develop new areas and introduce new types of services. At the same time, there will be no need to expand the office, purchase new equipment, etc.

Video. Holiday business