Increasing the volume of goods sold: tips and practical examples

The most important question for any businessman (it doesn’t matter if it’s a large business or a small family business) is “how to increase sales?”

Even if you do not sell anything, do not rush to put this article aside, perhaps it is in it that you will find answers to some of your questions.

How can it be useful to an ordinary clerk from an ordinary office, you ask? At first glance, such a person has nothing to do with sales. However, if you look, then even "clerical" work is no exception. Because everything we get money for is sales, or, as all the encyclopedias of the world define them: the exchange of services or products for a cash equivalent.

If you fold papers more evenly and sort better than the other employee, then you create a real market competition for him, and even on the basis of this one detail, it can be argued that your small document sorting business can quite expect (in your case it will be a raise). salaries or jobs).

How to increase the volume of trade?

We will immediately list all the main points for increasing sales. This is:

• correct pricing;
• the expansion of the customer base;
• staff development;
• smart advertising.

You can think of other methods, but most likely they will be just elements selected from the root cause array.

Pricing

Here for the answer to the question: "how to increase the company's sales?" what answers is not at all quantitative price indicators (oddly enough), but rather the right choice of the target audience, which will be your end consumer.

Example: You opened a branded shoe store, and after researching how to increase sales of products, you decided to attract a mass buyer with nothing more than enticing prices. For a competitor's product that costs 150 cu, you decide to set the wholesale price at 120 cu, hoping to attract a wider range of customers, including those for whom 150 cu. - expensive. However, buyers, as if not appreciating your generosity, continue to “empty” the competitor’s outlet, but for some reason they don’t come to you. Why?

The reason may be different, but what is most likely is an error in the choice of the end user. Wealthier customers (for whom, in principle, the store was designed) at the sight of such an unreasonably low price, they think that this product is a fake. And so they go to the old trusted store. For most less affluent customers, prices in your store still remain high, because. they are used to buying shoes at $50-60.

As a result, you were "between two chairs."

What to do to increase sales in this situation? It is necessary to raise prices to the generally accepted level. And only after that you can offer the consumer interesting promotions or big discounts, in order to stand out from the competition. And then people will have no doubts about the new store, but only positive emotions!

The expansion of the customer base

Before starting to deal with this method, it is worth noting that by increasing the number of clients, one should in no case allow a deterioration in their service. The influx of new people will require more active actions from your employees, there is a risk that they will start to overwork, make mistakes, and not be in time. As a result, this will negatively affect the company's image, and instead of increasing the growth in the level of sales of the product, it will be necessary to urgently decide how to keep them at least at the same level and not reduce them. So before increasing the flow of new people, clearly consider who will deal with them.

There are narrowly focused organizations that can help in the matter of personnel and increase the influx of consumers. These are outsourcing contact centers. Such a center is able to process any number of people's calls over the telephone. In addition to this service, they offer a package of typical actions to activate the client base. These can be SMS mailing lists, telesurveys, questionnaires. Using their services, you will get an active and rapid expansion of influence in the market.

Another option is to create an intra-corporate call center, recruit and train managers who know how to use mass actions, active telephone conversations, invitations and presentations.

Another way to introduce the consumer to your company is to create an Internet site. Professionals can also be involved in this process, who will qualitatively and taking into account existing trends in the latest technology industry solve issues with registration, optimization of a new website, and its high ranking in Internet search engines.

Staff development

How - sellers know this for sure. But only those that have clearly defined why they need to quickly increase the profitability of product sales.

When employees do not understand the dependence of their salary on the reputation of the company, they will not work effectively. They will work out the duty - sadly and "slipshod". The task of any team is to constantly improve. Everything new that the marketing system offers today must be studied and put into practice. The seller in the company can only be:

• polite;
• friendly
• quickly reacting;
• attentive;
• knowing the goods;
• able to lead to a purchase.

If the seller does not know how to do something from this list, then this is not his fault, but yours! Invite crisis managers, hold seminars, elective courses, introduce mandatory training before admission to the trading floor, train, train, train! And then the team will know how to increase the growth of the goods sold in a crisis, how to sell two things instead of one thing, how to make the client come back for more.

For example, there is a technique for increasing the number of sales of products for each check - for this you need to offer each person related products, accessories, necessary little things. Invite a hidden buyer, and you will find out how exactly your staff follows this rule.

Reasonable Advertising

Reasonable - because it answers the question: how to increase the profitability of sales and increase the sales plan for goods in a crisis, and not just: where else to advertise?

If the cost of advertising does not pay off, if it does not lead to a financial recovery in the assets of the company, then it is wrong. Yes, yes, it is not always appropriate, no matter how strange it may sound. A strategy of mass advertising of a product can also skyrocket costs.

Always keep an eye on the reverse of your investments. As soon as they stop increasing sales, change tactics. Look for new solutions, contact specialists if your knowledge is not enough. But the changes should concern only those aspects that do not meet your expectations.

Increasing sales turnover during a crisis

How to increase the level of sales during the crisis? To date, there are a large number of different situations that people, unfortunately, cannot change: they cannot influence the dollar exchange rate, they have little effect on the manufacturer and supplier. Entrepreneurs cannot make all people solvent. However, there are a number of situations that an entrepreneur can influence, for example, to increase the profitability of products.

In order to quickly increase the sale of a company's product, you need to do the following:

1. Increase customer growth;
2. Increase the average cost of a check;

In order to keep the achieved volume of goods sold, it is necessary not only to increase the number of new potential customers, but also the average bill. For this you need:

1. Sell ​​goods at wholesale prices. This will help not only to attract new people, but will also quickly disperse from the shelves, because. people love low prices.
2. Rework the assortment of goods that goes on display in terms of popularity and profitability for the company.
3. Raise sales of additional products. Increasing the sales plan for additional products has a positive effect on the company during the crisis.

From this follows the conclusion that a large number of ways are to quickly sell products.

For this you need:

• Hire only people who know their business;
• Constantly train staff;
• Motivate company employees to achieve better results;
• Supervise the work of staff.

If you do not know how to increase the plan for the sale of goods at wholesale prices, or how to increase the profitability of any service provided by the company, or how, after all, how to quickly increase the quantity of goods sold in a crisis, it seems that the article didn't say anything, read it again. Read it between the lines - perhaps the answers to your questions are hidden there!