What is profitable to sell through an online store

The number of online stores is growing rapidly due to the convenient form of working with customers. Only on the territory of Russia you can find several thousand points of sale online, each of which offers interesting products. You may also be interested in starting a similar business.

To organize effective sales, it is necessary to correctly determine the type of products that will be presented on the portal. Practice shows that the selection of the best products is almost the main stage in promoting a profitable store. What is profitable to sell in an online store at the moment? What criteria should be followed in the selection process? You will find answers to these and other questions below.

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Criteria for the right choice of goods

The organization of effective sales is the main rule of a successful business.

Below you can find a voluminous list of tips that allow you to get as close as possible to the niche that you will occupy:

1. Potential market volume . Focus your choice on a small, but at the same time sufficient market volume for sale. Try to avoid niche products. They, as practice shows, are in minimal demand. Products will sit in your warehouse for a long time, and you will not be able to create a good cash flow. A good tip is to create a list of the products you buy from other online stores and then think about how they will sell to you.
2. Competition . Too much competition directly indicates that a particular area has already been mastered by other companies with which it will be difficult to compete for a buyer. A unique idea will solve this problem, but it will be extremely difficult to come up with it. To study the level of competition, it is enough to use the Wordstat service from Yandex. With it, you can analyze the number of requests for a particular category of products. Your task is to find the so-called "golden mean".

   

   Using Internet services, you can study the level of competition of the goods being sold.

3. trend characteristic . By itself, the trend is conditionally divided into two categories - a temporary hobby and an emerging market. Yandex, again, suggests analyzing this factor. For this, developed special project "Internet inflation". With it, you can see which products were in demand at a particular time.
4. Is it possible to purchase your product near the customer's home? ? If the products are presented in local supermarkets or small shops, this will be another reason why your point of sale will not be popular. For example, when selling household chemicals, no one wants to buy it, because it is easier for people to go to the supermarket than to run around post offices, waiting for several days. But even when you still have such a category of goods in stock, you should think carefully about what exactly you want to interest potential consumers.
5. What age group are you targeting? ? As practice shows, it is now profitable to sell via the Internet if the age of potential customers varies from 18 to 35 years. Respectively, It is best to sell goods for young people. Another argument “for” is that people over 35 often do not know how to make payments on the Internet using a plastic card. This must also be taken into account.

   

   When creating an online store, it is best to focus on users aged 18 to 35 years.

6. Markup value . If you don't want to go negative, you have to learn how to value correctly.. This is important because you will have to face additional costs associated with taxes and fees in the future. Of course, if you want to resell with aliexpress, delivery will be free (in most cases), but you need to think about additional costs in advance. Using Yandex.Market, you can determine the average cost of a similar product. Let's consider a specific example. Suppose it was decided to sell accessories for dogs of various breeds. Their owners are ready to give a lot of money for this kind of thing. On Chinese online stalls, for example, clothes cost $15 per item. The cost of products in your store will be, for example, 2200 rubles. We take away the cost and additional payments, as a result we get income from one copy. On average, this is from 90 to 250 percent, depending on what exactly you buy.
7. What is the value of your item ? Products from the price range of 1-2 thousand rubles usually allow you to get a stable profit, while guaranteeing a small reserve of funds for further promotion. If things cost from three thousand rubles, potential buyers study information about them more closely. The difficulty arises in a large number of questions to the seller, as well as less chances to make a purchase.

   

   By calculating the correct cost of the goods, you can get a stable profit.

8. Subscription . The gist is the following: a subscription-based business provides a win-win opportunity to sell several goods to one buyer at once after a certain period of time. Let's say you sell budget phones, and in the future send out a subscription to the customer's email database, offering to buy other accessories - memory cards, cases, and so on.
9. Dimensions . The overall volume of production has a significant impact on the level of sales. Larger items will always incur higher costs for the buyer, as they will have to pay extra for shipping. Still, having decided to sell this category of goods, you need to find suppliers who offer loyal conditions for transportation to your warehouse. Size is a very tricky factor, as it can lead to unexpected results. The first option - expensive transportation will scare away potential buyers. The second option - the absence of a delivery fee can lead to the fact that you will receive a minimum profit, or even go into the red. The third option - having found a good dealer, you can think about whether it is worth requiring the client to pay for transportation to him at all.
10. fragility . Unfortunately, low-strength products can be the source of a lot of problems. Of course, in the process of transportation, all sorts of precedents happen. Although the carrier pays the compensation, the client will see you as the cause of all the troubles, since the main responsibility for arranging the delivery lies with the store owner. Having broken the package, you will have to contact the dealer again, and this, as practice shows, leads to time delays associated with updating the assortment.
11. Seasonality of goods . Products that are actively sold at certain times of the year lead to the fact that the store receives unstable income. The optimal solution is to find a product that will be bought at any time. On the other hand, taking on such a case, it is necessary to conduct a preliminary analysis of the level of seasonal demand. Here, Wordstat from Yandex will also come to the rescue.
12. Potential turnover forecasts . You will take a big risk if you start selling a product that quickly becomes unusable, because if there is no demand, it will be stale. To solve this problem, it is necessary to generate a sufficiently large number of potential buyers.

    

    Before you start selling a product, carefully read the rules and predict the potential turnover.

13. Possibility of product damage . Local points of sale often face the problem of perishable goods. But if you decide to profitably sell such products with aliexpress, things will be a little easier. Let's take tea for example. He really does not like when he is stored in rooms with a high level of humidity. But its shelf life varies from one to three years. Even if the recommended storage conditions are observed, foodstuffs are usually good for consumption for several months. If you nevertheless decide to take up work in this niche, it is recommended to resell on Avito to local buyers, maximum to clients from neighboring regions.
14. Sale rules and possible restrictions . Before you start implementation, you need to familiarize yourself with the legislation. The fact is that certain household chemicals, perfumes, cosmetics or food products may be subject to some restrictions. And this applies not only to Russia, but also to the country from which this product is imported. It will not be superfluous to contact representatives of the relevant authorities to get detailed advice.
15. Expandability . Many novice businessmen often miss the opportunity to expand their store. If you are selling things that require complex materials, or selling products of your own production, it will not be superfluous to think about actions with an increase in the number of customers.

    

    A well-designed business plan will help expand the store and increase the number of potential customers.

What categories of goods and services are in stable demand

So, above we have considered the main factors that must be considered in the process of determining the category of goods sold. What about specific examples?

We invite you to familiarize yourself with those types of products that have proven themselves in practice:

• Products made by hand;
• Spare parts for cars of original origin;
• Small items that can boast high brand performance. For example, bracelets, stylish watches and so on;
• Foreign-made products used as home decor. For example, paintings, wood carvings and so on;
• Products with a high level of quality, the purchase of which is problematic in rural areas. As an example, consider fur coats, leather coats at an inexpensive price, and so on;
• Collectible items that cause a certain interest from connoisseurs;
• Products for regular use, which are problematic to find in modern local points of sale;
• Accessories for computer equipment - means for their care, software, specialized products to ensure stable operation, or perform highly specialized tasks. Here you need to clarify: if you want to profitably sell on Avito, you need to offer goods for several categories of specialists at once - programmers, designers, freelancers, and so on;
• Books of various genres;
• Toys for children of different ages.

Modern users prefer to shop online.

Media products are less popular. The mistake of many businessmen is the opinion that the sale of CDs with videos and music can bring profit.

Modern inhabitants are accustomed to finding everything they need on the Internet, and doing it for free.

Such a category of goods as cosmetics also raises certain questions for itself. On the one hand, competent marketing is able to get a good customer base, on the other hand, need to constantly monitor the market, up to a daily analysis of the statistics of the closest competitors.

findings

In this article, we examined the main factors that answer an interesting question - what is profitable to sell on the Internet today? The development of online stores today is explained by the fact that interesting goods are presented here at relatively affordable prices.

The development of an online store is a complex task, forcing you to constantly monitor new trends and try to fully satisfy customer needs. A well-defined strategy actually guarantees successful activities in the future.

Feel free to study the assortment of your competitors, constantly draw conclusions.

So you can be sure that your product will always be relevant, and your customer base will increase.
The sale of certain types of goods is called into question due to the requirements of domestic legislation. It will not be superfluous to consult with specialists who can talk about the actual possibility of selling perfumes, household chemicals, and so on. So you can see what is profitable to sell through an online store, and what should be discarded.
Competent analysis, motivation and the desire to constantly grow are the key factors that can take your business to a whole new level!